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The Collaboration between TV and Search

22nd January 2016
“As a performance marketing agency, our main focus is digital. But, we have made integrating old media, by syncing TV and Search, a priority in order to capture additional traffic and increase search engagement.

To explain how this process would work, we can use the vendor TVTY as an example: Their technology monitors live events such as TV commercials and then triggers respective search campaigns in real time. Their proprietary platform is capable of monitoring all live commercials across the country which are then stored in their internal database for monitoring. Once the associated commercials for a specific brand have been detected, search campaigns can be synced across different UI’s (Google AdWords, DoubleClick, Marin, etc.) to increase bids, or activate specific campaigns.”

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