Many Moments Affect the Retail Industry

18% increase in online sales following intense rain in England in 2014
67% increase in shoppers engagement with baking products shown live during The Great British Bake Off (+133% increase right after the show)
9500% increase in sales of book 1984 by George Orwell after Donald Trump’s election

Strategy / Opportunity

Increase your TV messaging stickiness, drown out your competitors and leverage favorable TV context by optimizing your digital video campaign with real-time TV moments

Maximize your direct-response search performance when your / your competitors' commercials air and capture TV-induced search traffic & sales

Optimize your brand's video recipe campaigns for summer BBQs when the weather is warm and sunny, and promote hearty hot meals for wintery weather conditions

Increase campaign volumes for fans and air conditioners when the weather is hot or heaters when the weather is cold

CASE STUDY

TVTY partners with a high end designer brand to develop a moment marketing strategy, which thanks to TV+Display, focused on launching new products and aligning online display campaigns with TV commercials

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