Many Moments Affect the Pharmaceutical Industry

  • +47% increase in cold tablet sales in the US due to a longer than usual winter in 2004
  • +20% increase in the sales of 7-Eleven’s antacid following Super Bowl 49
  • +141% increase in over-the-counter allergy medication sales following a peak in tree pollen concentrations in NYC

CASE STUDY

TVTY partners with Maxus Global to develop a moment marketing campaign for major pharmaceutical brand, which focused on Universal+Video to increase product visibility
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