Many Moments Affect the Food & Beverage Industry

  • 18% increase in soft drink sales in the UK during the first week of the 2014 FIFA World Cup
  • 42% increase in US mead sales (vs. +6% for wine) attributed to Game of Thrones
  • 47k mentions of Coca-Cola during the first week of the 2016 Olympics, of which they were an official sponsor (more than double the next best performer)

CASE STUDY

TVTY partners with Starcom to help develop a moment marketing strategy for Coca-Cola, focused around happy moments during the 2014 FIFA World Cup via TV+Video technology
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