Many Moments Affect the Automotive Industry

  • +162% average increase in Pirelli tire sales in the UK following a Formula 1 race weekend
  • +47% increase in Jeep 4×4 sales in February 2014, due to severe winter weather conditions
  • +50% quarterly increase in Toyota Camry Hybrid sales in India, following high pollution in Q1-2016 and a diesel ban


TVTY partners with Volkswagen to create their moment marketing strategy, which focused on Sports Sync and TV+Display to deepen brand awareness during the France vs. Belgium football match
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