RESULTS IN A NUTSHELL
CLIENTS NEEDSIn order to promote Nivea Sun, the initial focus was to get people’s attention while browsing YouTube and send interested users to the Nivea Sun landing page while using TVTY’s Weather trigger.
OUR SOLUTIONTVTY’s managed service synchronized YouTube digital campaigns in real time with weather conditions above 18 degrees Celsius and with sunny skies. This strategy promoted Nivea Sun on YouTube at the exact moment, while specifically targeted vacationer and those regions where weather conditions perfectly aligned.
“We decided to launch moment marketing campaign centred around sun and heat to promote our sunscreen lotion, Nivea Sun, on YouTube. TVTY’s enabled us to contextualise our digital advertising and mediate performance. We were especially pleased considering that, in addition to TVTY’s ability to scale, granular audience targeting promises were also delivered: the campaign’s results were achieved while reaching only our target audience.”