Case Study: Major Subscription Video-On-Demand Service

RESULTS IN A NUTSHELL

+49%

increase in Conversion Rate

-13%

decrease in Click Per Action

CLIENTS NEEDS

A major subscription video-on-demand service wanted to target US stay-at-home consumers and increase visibility on their online search space using TVTY’s WEATHER+SEARCH technology.

OUR SOLUTION

TVTY triggered the personalized digital campaign with moments of cold weather conditions and targeted the audience according to the region. The search campaign used a generic keywords strategy to maximize its reach.

RESULTS

Thanks to TVTY’s solution, the service experienced an increase in CVR (+49%) and a decrease in Click per Action (-13%) which improved overall campaign efficiency, and the generic keyword approach showed strong performance driven by the sync campaigns.

+49%

increase in CVR

-13%

decrease in Click per Action
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