RESULTS IN A NUTSHELL
CLIENTS NEEDSA major subscription video-on-demand service wanted to target US stay-at-home consumers and increase visibility on their online search space using TVTY’s WEATHER+SEARCH technology.
OUR SOLUTIONTVTY triggered the personalized digital campaign with moments of cold weather conditions and targeted the audience according to the region. The search campaign used a generic keywords strategy to maximize its reach.
Thanks to TVTY’s solution, the service experienced an increase in CVR (+49%) and a decrease in Click per Action (-13%) which improved overall campaign efficiency, and the generic keyword approach showed strong performance driven by the sync campaigns.