Listen to TVTY’s Head of Global Strategy at IAB Research Breakfast London UK (Jan 17 2017)
JANUARY 17, 2017
9AM – 10:10 AM
IAB Event and Training Space
14 Macklin Street, London, WC2B 5NF UK
With inflating advertising costs and heightened user exposure to ads, brands need to rethink their marketing strategies and get more creative than ever to capture consumers attention.TVTY’s Director of Strategy Kugeran Kugalingam will explain why moment marketing is today the most efficient way to reach customers at the right moment.
Learn how to be “Always Ready” and promote your campaign at the most relevant moment depending on weather, sport events, pollution rate and more, optimizing your digital costs and efficiency. For further information, come meet us on Tuesday, January 17 at 9AM during our speaking slot.