OSN amplifies their marketing message and drives conversions using TVTY’s TV Sync
THE PROBLEMOSN wanted to amplify their display campaign during moments when their audience would be most interested. Their Goal was to strengthen their marketing message by reaching consumers simultaneously as their TV commercial aired, and deliver contextualized display ads online that related directly to the TV channel that the viewer was watching.
The reasoning behind this strategy was for OSN to be more granular with their consumer targeting. By delivering an online ad in context with the channel their TV commercial airs on, OSN would appeal to the target demographic watching the channel and be more relevant within the moment the audience browses online.
OSN could take advantage of their TV spend and piggy-back off of their own commercials, to engage with the audience with creative online touch points during key TV moments when they are browsing their second screen devices.
TVTY, the Moment marketing Company monitored 884 commercials across 10 different Channels.